Notes from inside the accounts Two pieces a month
What we learned last month, written down before we forget it. Mostly about attribution, offers and the awkward gap between the two.
Six months of reconciling three accounts to the bank statement, and the gap was never smaller than 22%. Here is the method we use to close it, and what we do when a client refuses to believe it.
Read — 9 min
The nine items that show up in almost every account we inherit, in the order we kill them.
Thirty assets a month only works if every one of them is testing something you wrote down first.
Why the first ninety days of a Quazrr engagement almost never involve more money.
Twelve flows, ranked by the revenue they returned across nineteen brands last year.
The full forty-minute agenda, published, so nobody has to sit through a discovery call to find out.
The same notes we write for clients, sent the morning they are finished. Unsubscribe in one click.