Bloomwell
Subscription funnel rebuilt around a trial offer; retention flows written from scratch
−38% CAC
Ecommerce
The
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Every engagement below is reported the same way: the number we inherited, the number we left, and what it cost to move it. No screenshots, no vanity charts.
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Featured case file — Nomi Skincare
Break-even to best channel in eleven months
Two thirds of the campaigns were cut in week one. The funnel was rebuilt around a single hero offer and the budget never moved.
- Return on ad spend
- 1.4 → 4.2
- Revenue
- +187%
- Budget change
- None
Axdar
Demand-gen consolidated onto one attribution model; sales and media on one weekly call
3.1× pipeline
B2B
Hearth
Eleven locations moved off franchise-owned ads onto a shared creative library
+64% bookings
Local
Nexora
Spend cut 40% in the first quarter, then rebuilt onto two channels that actually paid
$8.4M placed
Marketplace
Saltmade
One hero product, one price, thirty assets a month cut from customer footage
4.9 ROAS
Ecommerce
Verano
Seasonal launch calendar replaced always-on spend; lifecycle carried the off-months
+41% AOV
Ecommerce
No engagements in that sector yet. .
“The first deliverable was a list of things to stop doing. It was nine items long and it paid for the year.”
VP Growth, Nexora
Client since 2023
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