Four disciplines, one ledger Retainer only — no project work
Nothing runs without a number attached to it. Nothing keeps running once the number stops moving. Below is exactly what that looks like as work delivered.
01
Offer, message and price sharpened until the media gets cheaper before we spend a dollar. Most accounts we inherit do not have a targeting problem — they have a promise nobody can repeat back.
What lands on your desk
Offer and price teardown, written
One-page message platform
Competitive spend map
Nine things to stop doing
02
Budgets managed daily across Meta, Google and TikTok against one attribution model — ours, built on your data, reconciled to the bank account rather than the platform dashboard.
What lands on your desk
Daily budget management
One ledger, reconciled weekly
Incrementality tests, quarterly
Monday memo before your standup
03
Thirty assets a month cut from what the data already proved works for you. Concepts are briefed off winning angles, not off a mood board, and every asset ships with the hypothesis it is testing.
What lands on your desk
30 assets a month, static and video
Angle library with performance history
Landing pages built and tested
Two shoot days a quarter
04
Flows, segments and win-backs that turn a first order into a third with no extra spend. This is the cheapest revenue in the building and it is almost always the part nobody owns.
What lands on your desk
Twelve core flows, rewritten
Segmentation tied to margin
Retention cohort reporting
Win-back program, always on
Twelve months minimum. The first ninety days are the ones that decide the year, so they are the ones we write down in the most detail.
Weeks 1–3
Data audit, offer teardown, and the stop-doing list. Spend usually comes down before it goes anywhere else.
Weeks 4–12
One hero offer, one attribution model, one creative engine. Budget held flat until the unit economics hold.
Month 4 onward
Scale the proven, cut the rest, and reinvest the margin. Weekly memo, monthly ledger, quarterly test plan.
Foundation
$14k/mo
Two disciplines, one channel group, up to $150k monthly media.
Full ledger — most clients
$26k/mo
All four disciplines, unlimited channels, up to $600k monthly media.
Portfolio
Custom
Multi-brand or multi-site groups. Priced per operating company, never on percentage of spend.
We get paid the same whether your budget doubles or halves — which is the only way the advice stays honest.